This blog comprises of 6 parts:

1. Introduction
2. Track User Behaviour (This Blog)
3. Marketing Campaign Analysis
4. Push Notifications Services
5. Deep Linking
6. Crash Detection
7. Authentication

We hope you find this blog useful. In this blog series, we will explore what it takes for a mobile app to be successful. This blog explains the elements that need to be incorporated to ensure the success and prosperity of such a product.

Contact us here.

Part 2- Track User Behaviour

It is crucial for developers and businesses to have an understanding of user behaviour and app performance. Analytics services provide information about user engagement, demographics, and usage patterns. By analysing user actions, developers can optimise app features, improve the user experience, and boost app growth.

Use Case: Content Curation for Streaming Website

A content platform uses data analysis to customise content and improve user engagement. By studying how users interact with the platform, their content preferences, and what keeps them interested, the platform provides recommendations. This enhances the user experience. Encourages them to stay engaged for longer periods of time.

Additionally, the platform takes into account user feedback. Adapt its content strategies accordingly. This ensures that users consistently see captivating content. By relying on insights derived from data analysis, the platform aims to increase user satisfaction, extend its sessions on the platform, and foster the growth of its user base.

Track User Behaviour Services

1. Mixpanel
2. OneSignal
3. MoEngage
4. LogRocket (User Session Recording)
5. CleverTap

Key Differentiators :

1. Data Collection and Analytics
2. Real-time and Historical Data
3. Personalisation and Segmentation
4. Integration and Compatibility
5. Customer Support and Resources

Recommendation: MixPanel

Mixpanel offers an interactive dashboard displaying events and valuable information. It allows for adding filters, funnels, and user segmentation based on events and profile values. Mixpanel maintains separate user profiles using IDs, enabling tracking of users across different platforms. Additionally, MixPanel seamlessly integrates with third-party tools for comprehensive analysis.