We believe that the primary objective of Product Discovery is to “Learn Fast”. We anchor our product discovery offerings around the Opportunity Solution Tree (OST) framework.
We leverage customized versions of modern and legacy discovery techniques to offer both one-time and continuous product discovery services.
On the Research side, our services enable customers to conduct both generative and evaluative end-user research, as well as comprehensive market and competitive product analysis.
On the Opportunity side, we use techniques like Jobs-to-be-Done (JTBD) to explore and prioritize opportunities.
On the Solution side, we employ techniques such as Design Thinking, Design Sprints, and Lean Startup to surface and test assumptions about desirability, usability, feasibility, and viability.
Our customers often combine these discovery services with our design and architecture services to create an executable, outcome-based product roadmap that maximizes the chances of product success.
Our Offerings
Our Client Work
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What we can help with
Research Insights
Conduct generative interviews to understand user behavior, gather, data, trends, and insights to understand customer and market dynamics.
Jobs-to-be-Done (JTBD) and Opportunity Prioritization
The ultimate goal customers want to achieve, rather than just the features they ask for. With JTBT framework, we uncover unmet needs and opportunities and prioritize them.
Product Vision Crafting
Define the overarching direction and objectives for the product, utilizing techniques like solution trees to guide experimentation and solution development.
User Concept Exploration
Conduct user-centric experiments to validate concepts and gather feedback, informing the development process.
Conceptual Product Ideation
Generate innovative product concepts based on insights gathered from user research, addressing identified needs and pain points. Create initial prototypes showcasing core features and functionalities, facilitating early testing and validation.
Concept Testing & Validation
Engage potential users to evaluate the proposed concepts and ensure alignment with user expectations and preferences.
Phased Roadmap Creation
Develop a strategic roadmap aligning product development milestones with business priorities and objectives. Break down the product development roadmap into manageable phases, considering market opportunities and cost-effectiveness.
High Fidelity Design
Progressively develop detailed designs for the chosen concept, aligning with the phased roadmap for efficient implementation.
GTM Strategy Alignment
Collaborate with customer-facing teams to integrate product development efforts with go-to-market strategies, ensuring successful product launches.
Long-Term Product Management
Establish a structured process for ongoing product enhancement and version releases, aimed at meeting and exceeding end-user expectations over time.
