40% Cost Reduction via AI Productivity Transformation in Sports-tech

Client

A leading sports technology and content company needed to scale AI adoption across all delivery workstreams to improve gross margins and reduce workforce dependency

Challenge

The client needed to raise gross margins from 40% to 65% through AI-powered operational transformation
Growth remained tied to linear headcount expansion, making scale increasingly expensive
Manual proposal, content, and workflow processes were creating delivery bottlenecks across business units
Needed to scale live content operations across matches without expanding specialist teams

Solution

Assessed and benchmarked headcount-intensive engineering and content workflows to identify high-impact AI use cases across proposals, content, and operations
Created a systematic roadmap for talent upgrades, agentic adoption, and role compression
Built an AI CoE spanning governance, standards, champions, and enterprise enablement
A real-time event pipeline ingested live sports feeds with sub-second latency to trigger contextual content generation
Tech Stack: LangGraph, Gemini, Claude, OpenAI, Python, Cursor, SnapTM Speckit

Impact

Reduced live content operations cost by 40%
Generated publish-ready match content in 15 seconds, beating the 20-second engagement threshold
Delivered gross margin improvement from 40% to 60%
Accelerated proposal and RFI turnaround from 1 week to 1 day

Strategic Significance

Showcases Indexnine’s ability to benchmark, and transform engineering and content organizations via systematic people and agentic interventions

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