Product Design

We believe that exceptional user experience is the key to successful product adoption and customer delight. Our Product UX Design services are designed to create intuitive, engaging, and user-centric digital experiences.

We anchor our UX design process around the principles of Design Thinking, Human-Centered Design , and Lean UX. Our multidisciplinary team of UX researchers, interaction designers, visual designers, and content strategists work collaboratively to understand user needs, behaviors, and pain points.

Through Generative User Research techniques like Contextual Inquiries, User Interviews, and Participatory Design Workshops, we gain deep insights into your users’ mental models, motivations, and goals.

Armed with these insights, our UX Designers craft Low-Fidelity Prototypes and User Flows to explore and validate design concepts. We then iterate and refine these concepts through Usability Testing and Iterative Design Cycles.

As the designs mature, our Visual Designers and UI Developers bring them to life with High-Fidelity Prototypes, Design Systems, and Interaction Patterns that ensure a consistent, cohesive, and delightful user experience across platforms and devices.

Our clients leverage our Product UX Design services to create user-centric products that resonate with their target audiences, drive adoption, and foster long-term customer loyalty.


Our Offerings
UX Audit to Identify UX Debt
We provide an actionable roadmap to systematically fix Accumulated UX debt in areas like usability, navigation, content quality, accessibility standards, performance optimization, and feedback analytics. Our UX Audit rigorously evaluates your product's UX across these critical areas, pinpointing usability issues and UX blind spots. We can help you regain user trust and maximize product success.
Design Digital Products
With a Design Thinking approach & integrated collaborations, we build products that focus on customer needs, are intuitive, & flexible to adapt to market changes. We conduct user research to identify opportunities. We then ideate and prototype innovative solutions validated through iterative usability testing. The designs balance user needs with business goals, & technical feasibility .
Branding and Design Systems
A cohesive brand identity and design system are critical for creating consistent, digital experiences. We create compelling brand narratives, visual identities, and voice/tone guidelines. We then build extensive UI libraries, pattern libraries, & style guides to operationalize the system across design and engineering teams, to make sure your product's UX remains aligned with your brand across platforms and touchpoints.
UX Consulting for Products
We blend strategic guidance with hands-on execution across all UX disciplines - user research, UX/UI design, interaction design, information architecture, usability testing, and design operations. We work closely with your teams to create intuitive experiences that solve user problems while aligning with business goals. Our consulting engagement models are customized to your needs - from strategic workshops to full-cycle product UX transformations.

Our Client Work

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What we can help with

Gather requirements

We conduct interviews/workshops with various stakeholders that helps us identify feature sets, personas, behaviors and expectations. 

Persona development

Understand all types of users for the product and document their needs, likes and wants. This research provides insights into the most common workflows and current frustrations of the user which advise the design.

Task flow creation

This is a critical step by which we identify various task flows for each persona and tasks that go together. This also helps us suggest a potential MVP(Minimum viable product) that can be taken to market.

Information architecture

We identify information hierarchy and define detailed task-flows and navigation for each persona. The output of our information architecture step is a document that defines a navigation flow for the product. 

Build Prototypes

Build wireframes and prototypes to present the concept designs in low-fidelity. We iterate to gather stakeholder approval and  build high fidelity prototypes for the approved workflows.

Visual design strategy

Using current branding and the type of project being executed, we define typography, colors, styles and other visual elements in a visual strategy document. This document is the basis of our visual design deliverables.

Visual design

This step is based on wire-frames and visual design strategy to build key screens as they will look when developed. A visual design is typically delivered as individual page design or as a click through hi-fidelity mockup.

UI Development

Once visual designs are ready, we convert them into pixel perfect HTML or screen layouts in code in popular frameworks such as ReactJS, Angular or Vue.js.