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Our design-led process ensures absolute clarity for developers and customer success with engaging outcomes. We call it “Practical UX Design”.
Our process has evolved organically bringing to bear our experience from a variety of technology products we have developed. We review designs for performance and scale to improve the chances of designs being deliverable within time and budget.
We conduct multiple interviews with various stakeholders that helps us identify feature sets, personas, behaviors and expectations.
This is a critical step by which we identify various task flows for each persona and tasks that go together. This also helps us suggest a potential MVP(Minimum viable product) that can be taken to market.
We identify information hierarchy and define detailed task-flows and navigation for each persona. The output of our information architecture step is a wire-frame.
Using current branding and the type of project being executed, we define typography, colors, styles and other visual elements in a visual strategy document. This document is the basis of our visual design deliverables.
This step is based on wire-frames and visual design strategy to build key screens as they will look when developed. A visual design is typically delivered as individual page design or as a click through hi-fidelity mockup.
Once visual designs are ready, we convert them into pixel perfect HTML or screen layouts in code.